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AI automation for real estate agencies

Stop losing leads.
Start closing deals.

We build systems that automatically qualifies every enquiry, follows up with every lead, and books viewings on your calendar — 24 hours a day.

60s
Lead response time
48%
Agents never follow up
$0
Cost per follow-up
● Automated pipeline
How the system works
📩
Lead enquires on your website
"Hi, interested in the 3-bed on Oak Lane"
🤖
AI replies in under 60 seconds
Qualifies budget, timeline & intent
🏷️
Lead scored: Hot / Warm / Cold
Hot leads routed to agent instantly
📅
Viewing auto-booked on your calendar
Zero manual effort. Agent shows up ready.

The problem

Your pipeline is leaking leads every day

Real estate agents are the fastest responders in the market — except most aren't. Here's what the data says.

15.3hrs
Median lead response time
The average real estate agency takes over 15 hours to respond to a new enquiry. Buyers move on in minutes.
48%
Agents never follow up
Nearly half of all leads receive zero follow-up. Yet 80% of deals require 5+ touchpoints to close.
60%
Leads lost to slow response
Six out of ten leads walk away — not because the property was wrong, but because a competitor replied first.

ROI Calculator

See how much revenue is slipping away

Real estate leads go cold in minutes. Calculate how much extra commission you could secure with instant follow-up.

100
$400,000
2.5%
Leads Ignored / Delayed (60%)
60
Leads that slip through the cracks each month
Deals Recovered / Year
18
Based on a modest 15% recovery rate
Recovered Commission / Year
$180,000
Added bottom-line revenue for your agency

How it works

Done for you in 2 weeks

1
Free discovery call
We map your current lead flow and identify the biggest automation wins
2
We build your system
AI chatbot, lead scoring, follow-up sequences, and CRM integration
3
Go live
Every enquiry qualified automatically. Every lead followed up. Zero manual effort
4
Close more deals
Agents spend 100% of their time on warm, qualified leads — not chasing cold enquiries

See it in action

Live automation demos

Click through the automations we build — exactly what your leads experience from first message to booked viewing.

qualmatic.io — AI Lead Chatbot
QualMatic AI · Online now
Hi there! 👋 I'm here to help you find the right property. What's your name so I can assist you better?
Live on your website

AI chatbot that qualifies while you sleep

Your AI agent responds to every enquiry in under 60 seconds — at midnight, on weekends, during viewings. It asks the right questions and routes hot leads to your agents instantly.

  • Responds 24/7 — no missed enquiries, no delays
  • Asks budget, mortgage status, and location preferences
  • Detects buying intent and flags urgent leads
  • Integrates with your existing website in under 10 minutes
  • WhatsApp integration available on request
Response time before QualMatic15.3 hours
Response time with QualMatic< 60 seconds
QualMatic Dashboard — Leads Today
Today · 14 new leads ↑ 3 hot leads
James Thornton
Budget $720k · Pre-approved · Wants 4bed
🔥 HOT
Priya Mehta
Budget $550k · Browsing · Timeline 3–6 mo
🔥 HOT
Marcus Webb
Budget $400k · Renting first · No pre-approval
⚡ WARM
Anya Petrova
Just browsing · No budget given
❄ COLD
Liam O'Brien
Budget $610k · Pre-approved · Urgent
🔥 HOT
Sophie Laurent
Investment inquiry · Timeline 6–12 mo
⚡ WARM
✓ Agents notified of HOT leads instantly · Cold leads enter nurture sequence automatically
Automatic · Real-time

Every lead scored before your agent picks up the phone

QualMatic analyses each conversation and assigns a Hot / Warm / Cold score based on budget, pre-approval status, timeline, and buying intent. Agents get a prioritised list — not a pile of raw enquiries.

  • Scores based on key qualifying signals from the chat
  • Hot leads trigger instant email alert to the assigned agent
  • Warm leads enter a tailored follow-up sequence automatically
  • Cold leads get a long-term nurture flow — not abandoned
  • Scores visible in a simple dashboard updated in real-time
Follow-up sequence · Warm lead · James Thornton
5-touch automated sequence
Day 0
Instant reply + property matches
"Hi James, great to connect! I've found 3 properties in Oakwood that match your brief…"
Sent · Opened ✓ · Clicked 2 links
Day 2
New listing alert — just came on market
"Thought of you immediately — 4-bed on Maple Ave just listed this morning…"
Sent · Opened ✓
Day 5
📩
Still looking? Let's book a call
"Happy to walk you through the Oakwood market — slots available this week…"
Scheduled · Sends tomorrow 9am
Day 10
Market update — Oakwood prices this month
"Prices in your target area moved 2.3% this month — here's what it means for you…"
Pending
Day 21
Still your agent — ready when you are
"Just checking in — no rush, but I'm here when the timing is right for you…"
Pending
Email · Fully automated

5 follow-ups. Zero manual effort.

Every lead that doesn't book immediately enters a personalised follow-up sequence — sent at the right time, with the right message, automatically. It stops the moment they reply or book.

  • Sequences triggered automatically by lead score
  • Personalised with property preferences from the chat
  • Stops immediately when lead responds or books a viewing
  • Hot leads get a faster, more urgent sequence
  • SMS and WhatsApp follow-up available on request
cal.eu/qualmatic/viewing
Google Calendar + Outlook sync

Viewings booked while you're on another viewing

When a hot lead is ready, QualMatic sends a booking link directly in the follow-up email. The lead picks a slot, confirms, and it's in the agent's calendar — no back-and-forth.

  • Syncs with Google Calendar and Outlook in real time
  • Respects blocked times, travel buffers, and working hours
  • Sends confirmation emails to both agent and lead instantly
  • Sends reminders 24h and 1h before the viewing
  • Reschedule requests handled automatically

Integrations

Plugs into your existing workflow

We build custom lead automation systems that support multiple integrations, including but not limited to the tools below, ensuring they sync perfectly with your existing setup.

💬
WhatsApp Business
Qualify leads directly over automated WhatsApp chats
📊
Google Sheets
Log lead details, scores, and conversation transcripts automatically
📧
Gmail Integration
Send automated email property matches and follow-up notifications
🧠
Flowise AI Orchestrator
Run custom LLM agents and multi-agent qualification workflows
📅
Google Calendar
Auto-book viewings on agent calendars in real time
🗓️
Cal.com Scheduling
Sync booking slots, buffers, and dynamic routing rules
⚙️
Zapier Integration
Connect with over 5,000+ custom app webhooks
🐙
n8n Workflows
Run complex custom database automations

Get started

See How AI Can Automate Your Lead Pipeline

Let's explore how AI can automate lead response, follow-up, and client communication for your business. We'll map your current lead flow, show you where you're losing deals, and give you a custom automation plan — free, no commitment.

Book a Free Discovery Call →
30-minute call · No tech knowledge needed · Results in 2 weeks